SWOT Analysis

SWOT analysis

Aims

The aim of this exercise is to be aware of Strengths, Weaknesses, Opportunities and Threats about organisational communication in a WBL pathway.

Instruction

SWOT Analysis applied in a WBL context is a useful technique for understanding the Strengths and Weaknesses of organisational communication in a multicultural environment, and for identifying both the Opportunities of improvement and the Threats that can be faced.

Strengths and weaknesses are often internal to your organization, while opportunities and threats generally relate to external factors.

Fill in the SWOT Matrix on the next page using the following questions:

  • What advantages does your organization have related to organisational communication in a multicultural environment?
  • As trainer/tutor/mentor what you have to do for improving organisational communication in a multicultural environment? Why?
  • How you are going to do it? What strategies can you use? What should you avoid?
  • What good opportunities can you spot related to organisational communication in a multicultural environment?
  • What obstacles do you face related to organisational communication in a multicultural environment?
Fill in the SWOT Matrix below using the following questions:

  • What advantages does your organization have related to organisational communication in a multicultural environment?
  • As trainer/tutor/mentor what you have to do for improving organisational communication in a multicultural environment? Why?
  • How you are going to do it? What strategies can you use? What should you avoid?
  • What good opportunities can you spot related to organisational communication in a multicultural environment?
  • What obstacles do you face related to organisational communication in a multicultural environment?


Strengths:
Weaknesses:
Opportunities:
Threats: